The White Dog Co did not start as a business. It began as a personal desire to honor fallen law enforcement officers. I often say that "I bleed blue" because I have a great respect for the police officers who continue to put their livers on the line to serve and protect their communities.
In December of 2020 I approached my church leadership about the possibility of displaying a Christmas tree that would be decorated in blue and would hold an ornament for each fallen officer of 2021. I began researching ways to create those personalized ornaments and bought a die cutting machine.
At that time I had no interest in creating things to sell or even in making things for myself. And then I made my first flour sack tea towel and posted the picture on my Facebook page. I began to get requests to sell them, and not being one to turn down money, I jumped in and opened an Etsy shop.
Funny thing, when I went to open the Etsy shop, I discovered that I already had one! Years ago I had created an Etsy shop with the intent of selling photographs I had taken.
So yeah, my Etsy shop currently looks pretty sad. It states that I've been in business since 2009 and only have 7 sales. Most of that time my sad little shop sat ignored and forgotten. Now interest is up and I'm preparing orders regularly - online and offline.
But here is a look at the Christmas tree that started it all back in December.


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